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At its most basic, "SEO" means finding ways to increase your site’s appearance in web visitors’ search results. This generally means more traffic to your site. While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area,…
SEO is short for “Search Engine Optimization”, which is the on-going process of improving the visibility and ranking of a website or web page in the organic search engine results presented in Google and other search engines. A complex algorithm determines how search engines list the results for any given search term or phrase.
What is SEO and How It Works. SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let’s say that you have an article about how to build a birdhouse.
Analyzation tools you’ll need to tell if your SEO is working
- Google Analytics. Google Analytics is one of the best tools for gaining insight into your website – and it’s not just used to track website traffic.
- Ahrefs. Before you use Ahrefs to track your keyword ranking, you must first incorporate valuable keywords into your content.
- SEMrush. …
- Raven Tools. …
- MarketingCloudFX. …