what is white hat seo

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what is white hat seo

Best answer


White hat SEO is the opposite of Black Hat SEO

Spamdexing

In computing, spamdexing (also known as search engine spam, search engine poisoning, Black-Hat SEO, search spam or web spam) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.

People also ask


  • What’s the difference between black and white hat SEO?

  • The difference between black hat and white hat SEO relates to what techniques are used when applying these principles . Black hat SEO refers to attempts to improve rankings in ways that are not approved by search engines and involve deception. They go against current search engine guidelines. White hat SEO refers to use of good practice methods to achieve high search engine rankings.

  • What are the white hat SEO activities?

  • White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers.

  • What are some black hat SEO techniques?

  • Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping (changing the webpage entirely after it has been ranked by search engines).

  • What is white hat SEO in Google TEMS?

  • White hat SEO is search engine optimization that adheres to Google’s Search Guidelines and avoids any practices that Google deems a violation. In other words, don’t be sneaky.

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