what is utm in seo

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what is utm in seo

People also ask


  • What is UTM and how to use it?

  • UTM stands for Urchin Tracking Module. There are five variants of URL parameters you can use to monitor the progress of any online marketing campaign. UTM_source – this parameter is always required.

  • What is Google Analytics UTM and how does it work?

  • When Google Analytics brings that information into their platform, they strip the UTM from the URL and put the information from that snippet into the proper dimensions (source, medium, campaign, term, content). When Urchin first rolled out the UTM, their goal was specifically to track the return on investment (ROI) of campaigns.

  • What does the UTM code on a Facebook page mean?

  • Take, for instance, this Inbound.org URL (from a Facebook post click): This code tracks multiple variables, such as traffic source, traffic campaign, etc. Adding the UTM code doesn’t impact the actual page. You can very well delete the UTM code from the URL and the page would continue to load normally.

  • How do I create a UTM code in marketing hub?

  • In your Marketing Hub dashboard, select “Reports” on the top navigation bar then select “Analytics Tools” in the dropdown. Look to the bottom righthand corner and click “Tracking URL Builder.” Click “Create Tracking URL” in the top righthand corner. Complete each attribute of your UTM code and click “Create.”

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