what is user intent in seo

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what is user intent in seo

People also ask


  • What is search intent (user intent)?

  • Search Intent (also known as “User Intent”) is the main goal a user has when typing a query into a search engine. Common types of Search Intent include informational, commercial, navigational and transactional. For example, let’s say you want to cook up some kale for dinner. But you’re hungry and want to eat NOW.

  • What is user intent and why is it important?

  • User intent, or what the searcher is looking for when conducting a search in Google or another search engine, play a significant role in your SEO and conversion rate optimization (CRO) efforts. ● Solid understanding of user intent guides appropriate keyword selection and targeting.

  • What is search intent and why does it matter for SEO?

  • The short answer is: Satisfying search intent is a primary goal for Google, which in turn makes it a primary goal for SEOs. When a user searches for a specific term and finds irrelevant information, that sends a signal back to Google that the intent is likely mismatched.

  • Why focus on user intent for SEO and Cro?

  • Focusing on user intent sets both SEO and CRO off for a higher return on investment, just because they both have the end-user in mind. What Can We Learn from User Intent?

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