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Another point of view is that a toxic backlink harms the search engine rankings of a website because it is coming from an untrusted external source. The Google Penguin algorithm update in 2012 introduced the concept of an adverse backlink profile.
However, I recommend SEMrush’ Backlink Audit tool that helps remove many toxic backlinks for your domain as possible. If you cannot delete some links on your own, contact the site owners of these sites and request them to delete the backlinks. When you have many toxic backlinks, tell Google to ignore these links’ connection with your site.
What is link building in off-site Seo?
Earning backlinks is an essential part of off-site SEO, and obtaining more backlinks is called link building. But like so many aspects of SEO optimization, link building is not straightforward. Most backlinks are good, some are great, and others are toxic.
Negative SEO is a set of activities being used to hurt a competitor’s ranking in search results. These activities are mainly off-page based, including building unnatural links to the target site and spinning and reposting its content. Sometimes, negative SEO is used by someone to take revenge on your website.