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Scope of SEO? Digital marketing is a collection of various topics like SMM, SEM, Email Marketing, Influencer Marketing, Content Marketing and Affiliate Marketing. Above all this, SEO is the king of digital marketing in terms of career scope and importance in digital marketing activities.
What is SEO (search engine optimisation)?
SEO is one of the digital marketing techniques that help in better optimisation of a website and rank it top in search engines for relevant queries. There are many form of optimisation such as on-site content and web page optimisation or website backlink optimisation.
All salaries are in Indian Rupees (INR). Responsible for handling basic SEO work such as creating meta titles, keyword research, and slideshare etc. Not limited to SEO, defines all work and resources related to digital marketing including social media, content marketing, e-mail marketing, CRO, web analytics, SEO, SEM etc
Search engine optimization is a content-driven strategy, and SEO writing is an art and not everyone is good at it. It is extremely difficult to weave keywords into your content without making them seem to be forced to do so. SEO professionals specialise in writing content for web pages, blogs, creating titles, meta-descriptions.