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Monitoring your online reviews across multiple websites is a key reputation measurement strategy, but don’t stop there. Be sure to have a system in place for engaging with customers, learning how to respond to negative reviews and well as positive feedback, and making smart business decisions based on review insights.
If you know how to monitor and measure reputation, it will positively impact the financial health of your company. It saves money in the long run and also strengthens your entire foundation, so that a negative social media comment, a critical online review, or an unflattering search result won’t send your brand reeling.
Social media is a great platform for keeping your finger on the pulse of your online reputation. The number of people who like or follow your Facebook business Page, for example, shows how many users are ready and willing to attach themselves to your brand. (No one, after all, would like the Facebook Page of a brand with poor online reputation.)
How to measure your company’s reputation in the digital age?
In the digital age, your company must take an active approach to reputation measurement with particular focus on digital properties and social platforms. Ideally, you’ll have a team that guides you throughout the process, along with a reputation management software solution that positively shapes and influences your brand.