what is penguin in seo

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what is penguin in seo

People also ask


  • What is Google Penguin and how does it affect Seo?

  • Google Penguin aims to remove sites from the search results that have been trying to game Google by buying or otherwise “unnaturally acquiring” links to their website. It does that by basically applying a negative value to specific links. So if you have certain links, your rankings will become lower, not higher.

  • What is Google Penguin algorithm update and how does it work?

  • Google Penguin Algorithm update changed SEO massively, with Google targeting webspam and manipulative methods of link building. Google Penguin refers to algorithm updates and Google search engine data updates that the company starts periodically to help improve the value of search query results to users.

  • When did Google Penguin come out?

  • Google Penguin Initial Release Date: April 24, 2012. Following on the heels of Panda, the Penguin update was announced by Google as a new effort to reward high-quality websites and diminish the search engine results page (SERP) presence of websites that engaged in manipulative link schemes and keyword stuffing.

  • What is Google’s “indexpenguin” and why does it matter?

  • Penguin was Google’s response to the increasing practice of manipulating search results (and rankings) through black hat link building techniques. Cutts, speaking at the SMX Advanced 2012 conference, said:

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