People also ask
What is search engine optimization (SEO)?
SEO Search Engine Optimization is the one of the widely used technique that provides web sites fast reachable. In this work we explained required information to make a web site more indexed by search engines and considering their keywords make them first listed. (C) 2010 Published by Elsevier Ltd.
Another great benefit that comes with using PDFs is that external sites are more likely to link back to them, due to their value as a permanent resource. If you include links within the document to important pages on your site, you can end up gaining authority (and rankings) for more than just the PDF.
That means making your file name keyword relevant and search-friendly. While your Google Doc may be called SEO Best Practices, your PDF file name should be: seo-best-practices.pdf. Here are a few file naming best practices: Shorter is better. Ideal file name length is between 50-60 characters. Match the URL to the title of the PDF when possible.
Roger Bryan, an investor, bestselling author, and enterprise SEO consultant, shares insights on local SEO that he gathered from working with over 1,000 different companies. Top local SEO experts featured in this book include Mark Luckenbaugh, Allison Lee]