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Digital Shift’s Local SEO services will increase your website’s traffic and connect you with more qualified local prospects through selected keywords and geographic targeting. The top Benefits of Local SEO: Your marketing dollars are being spent (and tracked) against your growth and progress in your local business environment.
What is Seo and PPC?
The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).
Tips For Using Pay Per ClickCreate An Ideal Client Persona. One of the most important steps is to understand your ideal client before you launch your campaign. …Choose the Right Venue. There are many pay-per-click ad venues, and it is crucial to choose the one that works with your ideal audience.Provide a Call to Action. …Watch Your Ad Rank. …Combine Strategies. …Utilize PPC Tools. …
SEO is an abbreviation for “search engine optimization,” a business technique for ensuring that a website places high in search engine results. This increases traffic to the website and, often, revenue for the related company. An SEO professional is a person trained to facilitate this process.