Organic results are the answers to search queries that show up naturally, rather than those that appear because companies pay for them. Paid SEO
Search engine optimization
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as "natural," "organic," or "earned" results.
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At its most basic, "SEO" means finding ways to increase your site’s appearance in web visitors’ search results. This generally means more traffic to your site. While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area,…
SEO Strategy: 12 Best SEO Tips to Implement in 2019
- Use Eye-Catching Titles & Heading Let’s imagine you ranked on Google first page search engine results for a certain keyword. …
- Write Quality and Lengthy Article Dwell time is the time between when a user clicks on a search result and again back to the SERP. …
- Optimize for Mobile In these days, less than 35% search comes from the desktop device. …
The purpose of SEO is often seen as being simply to improve rankings for a set of keywords but, while this forms the basic aim of an SEO campaign, there is more to it than this. The ultimate goal is to increase business, meaning that the right family of keyword terms need to be targeted.
One of the biggest advantages of SEO is that it’s an inbound marketing strategy. Unlike traditional “outbound” advertising channels, which involve reaching out to consumers whether they want to hear from you or not, inbound methods center on making it easy for your audience to find you when they want information.