Black Hat SEO and link building is any practice that goes against search engine guidelines. In an attempt to 鈥済ame鈥?the system and beat search engine algorithms,practitioners resorts to tactics including (but not limited to) keyword stuffing,cloaking,paid link,poor content quality (stolen or scraped page content),and spamming blog comments.
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Should you build white hat or black hat SEO links?
That said, whether you鈥檙e a white hat or black hat SEO, you do need to know the penalties that Google dishes out. An algorithmic penalty that specifically targets sites that use spammy link building techniques (like shady guest posting and blog comment spam). Only build white hat links.
What is black hat link building?
No guide to building links would be complete without a chapter on black hat SEO. Black hat link building is pretty easy to spot: If the links go against Google鈥檚 Webmaster Guidelines, they鈥檙e probably black hat.
Can black hat SEO get your website banned from Google?
Black Hat SEO tactics can get your website banned from Google and other search engines. Though there may be some short-term success through increased traffic to your site, Google penalties are getting more and more sophisticated and can have devastating effects on your rankings and traffic.
What is link building and how does it work?
Link building is the practice of building one-way hyperlinks (also known as 鈥渂acklinks鈥? to a website with the goal of improving search engine visibility. Common link building strategies include content marketing, building useful tools, email outreach, broken link building and public relations.