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Link analysis has three primary purposes: Find matches for known patterns of interests between linked objects. Find anomalies by detecting violated known patterns. Find new patterns of interest (for example, in social networking and marketing and business intelligence).
A backlink analysis shows you all of the links that they’re taking into consideration and gives you a better understanding of your site’s ability to rank well in search engine results. Backlink analysis also helps you identify bad links.
Similar to our process with keywords, a link gap analysis works to identify links your competitors have earned that you might also obtain. Links are important for ranking. In fact, it’s darn difficult to rank without links. Conversely, good links are difficult to obtain.