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SEO Metrics and KPIs are values used by marketing teams to measure the performance of their website for organic search results. Search engine optimization is a core function for any marketing team. In order for teams to really understand their search marketing performance, it’s important to measure seo metrics and track changes month over month.
What are key performance indicators (KPIs)?
Key performance indicators (KPIs) hold the answer. KPIs are objective metrics that help to measure and give clarity into the success of a given organization or campaign. What are the most important KPIs when it comes to measuring the success of your SEO and digital marketing efforts? Here are nine critical KPIs you should be tracking.
Growth in organic traffic is the single most important key performance indicator because it most clearly aligns with the objective at the heart of SEO: getting more eyes on your website. A growth in organic sessions has a few potential causes that can be pinpointed by digging into your analytic data and keyword positions.
What are the most important KPI’s for a small business?
This is an essential KPI because it relates so closely to the core business objective of growing the customer base and increasing sales. To improve results for this KPI, put focus on conversion rate optimization (CRO) and user experience (UX). Is your website easy to navigate? Are calls-to-action (CTAs) prominent and clear?