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Hummingbird is a Google algorithm that was introduced to better understand users’ intent. Since 2013, the search engine has been using mechanisms that help to interpret the entire context of user queries.
What does Google’s Hummingbird update mean for voice search?
In retrospect, the Hummingbird update could be seen as a step on Google’s path toward mastery of the inevitable rise of voice search. When Hummingbird was released in 2013, “ conversational search ” was making waves in the SEO community.
Hummingbird’s focus on matching query context to results relies on the intelligence of Google’s technology — the ability to parse intent. Semantic search is a complex topic, so here’s another example of how this works on the web.
Google’s increasing mastery of semantic search enables them, in their own words, to understand “real-world entities and their relationships to one another.” Hummingbird’s focus on matching query context to results relies on the intelligence of Google’s technology — the ability to parse intent.