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An SEO sales funnel is designed to organize your SEO campaign to quietly rope in potential customers and gently “push” them through to conversion. The SEO conversion funnel has three main parts – the top of the funnel, the middle of the funnel, and the bottom of the funnel.
But generally, a conversion funnel is similar to the traditional sales marketing funnel and is works as a visualization to help marketers plan for the different phases of digital marketing. More formally, it’s defined as “a way of representing the buyer journey through which prospects go until they make a conversion.”
Also known as the awareness stage, the top of the funnel, this is the stage where you try to capture potential customers. Here, the consumer is just browsing around. Perhaps they don’t even realize they have a problem.
What is bottom of the funnel (Bofu)?
Bottom of the Funnel (BOFU) The bottom of the funnel, also known as the decision stage, is where the consumer is convinced about acquiring the solution. Now, all they need to do is choose a product and vendor. As such, your job is to get them to choose your brand and product.