People also ask
Which is the best example of an EMD?
Most domains from legitimate companies will take its name from the brand name itself, with perhaps a single keyword they may hope to rank for. As long as its in the brand name. To use Graham Charlton’s example: glassesdirect.com. EMDs have been long thought of as having an unfair advantage.
How does an exact match domain ( EMD ) work?
In which we describe what an exact match domain (EMD) looks like, how they can affect search rankings and how you can use them without incurring a penalty. An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website.
Why does Google Keep Running the EMD algorithm?
Danny Sullivan at SearchEngineLand wrote that Google confirmed that the EMD algorithm is going to be run periodically, so that those that have been hit stay filtered or have a chance to escape the filter. This is also in place so that Google can catch what they may have missed during the last update.