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Domain Rating (DR) and URL Rating (UR) are the metrics Ahrefs uses to rate the backlink profile of a website. DR is a measure of the quantity and quality of the backlinks going to an entire domain, while UR rates the backlinks going to a specific page.
What is domain Rating (DR) in Seo?
Domain Rating ( DR) shows the strength of a target website’s backlink profile on a logarithmic scale from 0 to 100, with latter being the strongest. Sidenote. Google has repeatedly denied using any domain-wide link metrics in their ranking algorithm, so this metric is not based on any known math behind Google.
Which is of course expected, because websites with tons of search traffic tend to get a lot of backlinks. And vice versa. But, at the same time, it is perfectly normal for DR10 website to have more search traffic than DR20 website. That happens because DR is not the only contributing factor to your search traffic.
DR naturally seems like a good metric, since it is meant to show the relative “link popularity” of a given website. This should then translate into the amount of “value” that you will get if they link to you. But there are quite a few caveats in using DR (as well as any other sitewide “authority” metric) for link prospecting.