Canonicalization is the process of picking the URL that will be prioritized. Every SEO Specialist has their own strategy, but generally, we will look at the visits, the structure (prioritizing the pages closer to the home), the number of incoming links, the authority, and so on.
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Techopedia explains Canonicalization. In SEO, URL canonicalization deals with Web content with more than one possible URL. This may create discrepancies in searches because the search engine may not being aware of which URL should be displayed.
In this way, you can fix the canonicalization. Though, at times you would like to share same content on two URLS, then you can use rel=”canonical” tags to let search engine know that which is the original and which one is a copy of it. This can save you from duplicate content penalties.
A canonical tag (aka rel canonical) is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or duplicate content appearing on multiple URLs. Practically speaking, the canonical tag tells search engines which version of a URL you want to appear …
Canonicalization is nothing but an easy way to stop duplicate content coming in results. For achieving this we add a “ rel=canonical ” tag to the page URL which shows search engines that you are aware of the duplicate content you don’t want it to be added to the index.