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What’s the difference between black and white hat SEO?
There you have it: some key differences between black and white hat SEO. Both techniques intend to get content ranking highly in search. However, black hat SEO does so by breaking the rules; white hat SEO abides by them. Similarly, black hat methods sacrifice the user experience in favor of search engines, while white hat methods do the opposite.
White hat technique is a term used for the promotion techniques used for websites that Google approves off. It can generate a great amount of organic traffic for your website and will also improve your SEO ranking. This happens because the prime concern of the technique is focused on providing quality content to the readers.
Examples of white hat SEO include:Offering quality content and servicesFast site loading times and mobile-friendlinessUsing descriptive, keyword-rich meta tagsMaking your site easy to navigate
Black Hat SEO refers to the use of aggressive SEO tactics and strategies that focus only on search engine not on human audience. White Hat SEO refers to the use of optimization SEO tactics and strategies that focus more on human audience as opposed to search engine and completely follow search engines rules and policies.