what is a link profile seo

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what is a link profile seo

People also ask


  • What is a link profile and why is it important?

  • Any SEO will tell you that backlinks are the most important element of SEO. Real ranking goes nowhere unless there are backlinks. However, you can’t simply pore over the backlinks and neglect the larger picture of what’s going on with your link profile. A link profile is more than just backlinks.

  • What is linklink building for Local SEO?

  • Link building for local SEO. Building linked unstructured citations — references to a business’ contact information on a non-directory platform, like a blog or a news site — is important for moving the ranking needle for local SEO. It’s also a great way to earn valuable links when you’re marketing a local business.

  • How important are links and content for SEO?

  • Google has confirmed that links and quality content (which we covered back in Chapter 4) are two of the three most important ranking factors for SEO. Trustworthy sites tend to link to other trustworthy sites, and spammy sites tend to link to other spammy sites. But what is a link, exactly?

  • What does Google want in a link profile anchor?

  • Google wants to see in a link profile anchors that display diversity in the form of branded anchor texts. A branded anchor text is one in which the anchor includes the brand name of the company. For example, if your company is Better World Electronics, then a branded anchor would be “ Better World Electronics ,” and it would point to your URL.

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