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Keywords are important as they can be used successfully in conjunction with the search engines to provide you with a free source of targeted traffic to your web site. They enable people who need your product, service or information to find you.
A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.
Keyword search is a type of online tool that helps you identify words that people are constantly searching for online.