how to do an seo audit

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how to do an seo audit

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How to do an SEO audit: the checklist

  1. Conduct a crawl. The building blocks of your site audit, a crawl will check your website from top to bottom and highlight any errors as well as positive metrics.
  2. Check your page speed. This is now super important for determining your rankings. …
  3. Improve your website security. …
  4. Clean up duplicate content. …
  5. Fix broken links. …
  6. Optimize on-page SEO. …

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People also ask


  • How to do your own 5-minute SEO audit?

  • How To Do Your Own 5-Minute SEO Audit

    1. Traffic Overview. Go to SEMRush and search for the root domain. …
    2. SERPs Appearance. Does the domain appear? …
    3. Technical Factors. View the root domain and www robots.txt Does robots.txt exist? …
    4. General Appearance. Check the title and description in the Moz SEO Toolbar. …
    5. Content. Does the navigation make sense? …
    6. Authority. …
    7. Social Media. …
  • How often should you get a SEO audit?

  • Most companies do an SEO audit between two and four times a year. If you are a smaller business with a small website, once every six months will be perfect. If you have a larger company or a large website with a lot of new content every month, reviewing your efforts every quarter makes more sense.

  • What should be included in a SEO audit?

  • 10 Key Tips to Include in a Technical SEO Audit – For Non-Techies

    1. Site Errors. One of the first areas to look at when conducting a technical audit is Google Webmaster Tools, specifically the error reports.
    2. Robots.txt file. The robots.txt file is used to prevent the search engine spiders from crawling certain pages. …
    3. Indexing. …
    4. URLs. …
    5. Identical Title Tags and Meta Descriptions. …
    6. Canonical Tags. …
    7. Sitemap. …
    8. Redirects. …

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  • What exactly is a manual SEO audit?

  • A manual SEO audit is a set of standard procedures and the use of various tools (a prime example of which would be this citation NAP consistency checker) that work in conjunction toward the purpose of providing you with information that is geared toward improving your marketing. An SEO audit is what’s going to help you figure out what’s falling short in your website and how you’re going to be able not only to plug the hole but also to help you generate more leads.

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