how to be the top ranked in google ads

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how to be the top ranked in google ads

Best answer


Ad Rank = CPC Bid x Quality ScoreAs Google Ads uses an auction system, it checks if an entered search query contains the keywords you鈥檝e bid on and uses the formula to decide which ad will be displayed and where. In summary, to get the top position, you need to have the best CPC bid and the highest Quality Score.

People also ask


  • What does an ad rank of 1 mean in Google Ads?

  • An ad rank of 1 puts you in the top position on the search results page. In Google Ads, ad ranking is determined by your maximum bid for the keyword or ad group multiplied by the matched keyword鈥檚 Quality Score.

  • What is Google Ads Quality Score and how to increase it?

  • In Google Ads, ad ranking is determined by your maximum bid for the keyword or ad group multiplied by the matched keyword鈥檚 Quality Score. All other things equal, the more relevant your keywords, ad text and landing pages, the higher your Quality Score, and the higher your ad ranking.

  • How can I improve my ad rank?

  • How to improve your ad rank Using Ad Extensions Make your ads more relevant Optimise your landing page Boost the performance of your ad groups Conclusion How is Ad Rank calculated? A simple formula for Ad Rank is: Ad Rank = CPC Bid x Quality Score

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