Meta tags areimportant because they impact how your site appears in the SERPs and how many people will be inclined to click through to your website. They will therefore impact your traffic and engagement rates, which can impact your SEO and rankings. Meta tags are an important part of a solid SEO strategy.
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What are meta tags and why are they important for SEO?
The importance of meta tags is that the search engines read them in order to compare if these keywords and the description are related to the visible content. Are your keywords present in your webpage? Is your meta description related to your content and your site鈥檚 niche?
Do search engines still use meta keywords?
This quick article will break down some history of the meta keywords tag, what experts have said recently, and the sites and search engines that still use meta keywords. What Are Meta Keywords? Meta keywords are a meta tag option that could be used to give more information to search engines on what a page is about.
What is a meta keyword?
Leave this field empty if you’re human: Contents. Meta keywords are meta tags that you can use to give search engines more information about a page鈥檚 content. They鈥檙e found in a webpage鈥檚 HTML source code, and are not visible to visitors. Here鈥檚 an example of a meta keywords tag: meta name=keywords content=seo, search engine optimization/.
What happened to the meta keywords element in Yoast SEO?
Carrie Hill pointed out that the meta keywords element was useful when found on competitor’s sites to see what keywords they optimized pages for: Scott Hendison reminded us that the Yoast SEO Plugin made the meta Keywords element available to users until 2018 when it removed them for good.