how does page speed affect seo

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how does page speed affect seo

Best answer


The simple answer is that page speed does affect SEO. Page speed is a direct ranking factor, a fact known even better since Google’s Algorithm Speed Update. However, speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time. At Google, users come first.

People also ask


  • How does page speed affect Seo and Google rankings?

  • However, speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time . At Google, users come first. Studies by Google show that average 3G loading speed is very slow.

  • Which is better Google page speed or PageSpeed Insights?

  • However, Google has recently updated the tool and it’s a lot better. Unfortunately, it’s also a lot harder to understand. However, this tool has became popular among SEOs through PageSpeed Insights, which is, in fact, powered by Lighthouse, but provides the information in an easy to follow format, on a web page. What Is Google PageSpeed Insights?

  • Why is the loading speed of a website so important?

  • Speed is very important for a website. It’s so important that Google has made it an actual ranking factor. Over time, Google has taken action to improve the loading speed of websites by providing a set of tools for developers and webmasters. One of these tools is Google Lighthouse.

  • Why is my website score higher on desktop?

  • Desktop: On desktop, the score is higher because the connection speed is higher. That’s just the thing with light and fiber optics. Unless you live in the UK, of course, and still have cups and string internet. So the website goes through the same testing, but it’s mostly the connection speed that differs.

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