how does anchor text factor into googles ranking calculations

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how does anchor text factor into googles ranking calculations

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  • What are the most important ranking factors in Google鈥檚 rankings?

  • 85. # of Linking Root Domains: The number of referring domains is one of the most important ranking factors in Google鈥檚 algorithm, as you can see from our industry study of 11.8 million Google Search results.

  • Do you need rich anchor text links to rank well?

  • Most SEOs think you need rich anchor text links to rank well, but the reality is you don鈥檛. Google is able to look at the web page that is linking to you and analyze the text around the link as well as the text on the page. It helps Google determine if the link is relevant to your site and what you should potentially rank for.

  • How do keyword rich anchors affect Seo?

  • By using keyword-rich anchors to point at your site, you could end up ranking in the first spot for keywords 鈥?even if your site wasn鈥檛 at all related to the anchor text topic. If multiple sites chose the same anchor text to link to the same page, Google figured it must be related, so it should rank high!

  • How to choose the right anchor text for your website?

  • It is your job as a marketer to pay careful attention to your types of anchor text, which words you choose, and even the surrounding words. As with most things SEO, diversity and moderation are key. Don鈥檛 keyword stuff, always diversify your types of anchor tags, and only link to highly relevant, reputable pages.

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