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SSL certificates are important for two main reasons: security and trust. As we mentioned earlier, SSL certificates help protect your website from cyber-attacks and data theft. In addition,SSL certificates can help improve your website鈥檚 SEO by increasing its SSL rating.
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Do SSL certificates help Seo?
The Google search boost for using SSL applies to all sites, whether they have personal information or not. That means that even if your site doesn’t have a checkout page, login pages, or any financial or sensitive personal information, you can still get SEO benefits by installing an SSL Certificate on your site.
Do SSL certificates affect search rankings?
When installed on a web server, an SSL certificate activates the padlock and the https protocol and allows secure connections from a web server to a browser. Secure websites can protect a user鈥檚 connection by securing information in three layers: But how do SSL certificates affect search rankings?
Does having a secure website matter for SEO?
Bottom Line: Having a Secure Website Matters for SEO. Get an SSL Certificate ASAP So while at this current moment the SSL SEO impact isn鈥檛 overwhelmingly negative (having a secure site won鈥檛 make or break your rankings), things seem to be moving in that direction.
Does switching to https improve SEO?
He found that HTTPS is moderately correlated with higher search rankings on the search engine giant鈥檚 first page. He emphasized following a couple of pointers based on his analysis: Don鈥檛 make the switch to HTTPS solely for SEO purposes. It鈥檚 a resource intensive process and there isn鈥檛 a strong correlation between the two.