5 Advantages of Yelp for Restaurants. Helps with SEO. When search engines look at a website,they consider a lot of factors,including backlinks and mentions on high-authority platforms and online directories. Yelp is an extremely reliable source on the internet,so,does Yelp help SEO? Yes. Having your restaurant listed there can boost your SEO efforts.
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What are the benefits of using Yelp advertising?
Yelp does a good job with SEO and ranking its pages in Google search which means potentially more exposure for you as a Yelp advertiser. Many queries in Google will show Yelp pages appearing at the top of the organic listings below the Google local 3-pack (see screenshot below). Here鈥檚 an example 鈥?this was for a plumbing related query.
Why is Yelp鈥檚 pages ranking lower in Google than Yelp organic?
This trend with Yelp鈥檚 pages ranking in Google is most evident with service-based businesses where Google shows the following properties ahead of Yelp pages: Google pushes the Yelp organic listings way below the fold and below its own properties.
Why is Yelp鈥檚 traffic on Google so low?
Because Google is dominating the top part of its search pages so well with its own properties (Google Ads, Google Local Packs of 3 listings, Featured Snippets ranking in position 0, etc), it鈥檚 increasingly difficult for Yelp to continue to acquire non-paid traffic from Google organic searches and thus deliver more traffic to Yelp advertisers.
Do Yelp ads send traffic to your website?
But in general, Yelp sends very little traffic through to a website as most people stay on the site or app if they are on mobile devices. And Yelp鈥檚 ads do not send traffic to your website. In the past, there had been no way to set your geotargeting 鈥?where will your ads show?