People also ask
Do closed captions increase views on YouTube?
Yes, they do. Discovery Digital Networks (DDN) performed an experiment on their YouTube channel, comparing videos with and without closed captions. They found that captioned videos enjoyed 7.32% more views on average. In that same experiment, DDN proved that the closed captions were indexed by search bots.
What is the difference between closed captions and open captions?
Unlike the other content in your video, closed captions come from a text file that your video references as it plays. That text file is readable by search engine bots. While closed captions are indexible, there is no SEO benefit to adding open captions to video.
Do search engines index closed captions?
While closed captions are indexible, there is no SEO benefit to adding open captions to video. Open captions are encoded into the video file and therefore are not accessible to search bots. If search engines can read closed captions, do they index them and weight them in search results? Yes, they do.
What are the benefits of captions?
Improve Average Watch Time: Captions grab and hold your audience’s attention, people are more likely to watch your video to completion if they have the option to turn captions on. What are Closed Captions?