Landing pages are not bad for SEO; they can only be harmful if you cannot properly optimise your landing page. If you adequately optimise your landing page, your SEO will be performed successfully.
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What is landing page SEO and how to optimize landing pages?
An SEO optimized landing page can rank high in Google and this means more traffic and more conversions. In this article, I will explain what is Landing Page SEO and give you a checklist to follow to ensure that your landing pages are optimized not only for conversions, but also for search engines.
How to do on-page SEO?
This process is called on-page SEO and the steps to follow are: Go back and review your page URL and make sure that you include your main target keyword. For example, if you have a landing page for selling SEO Packages, the URL should be https://www.reliablesoft.net/seo-packages.
What is the problem with this landing page?
The problem with this landing page is that it is fairly unattractive and kind of boring. If you place yourself in a shopper’s shoes, they have clicked on your advertisement because they are interested in silk flowers. They would probably rather see pictures of the silk flowers than a large description that is stuffed with keywords.
What is search engine optimization (SEO)?
SEO, short for Search Engine Optimization, is a process to make your website and landing pages more visible (rank higher) in the organic results of search engines. Landing pages that are optimized according to SEO best practices will send more traffic to people who need your services.